Audemars Piguet had already made its mark at the SIHH 2018 with its prototype RD#2 Royal Oak Selfwinding Perpetual Calendar Ultra-Thin in platinum, the slimmest selfwinding perpetual calendar on the market and a spectacular result achieved by five years of research and development.
The Toric Quantième Perpétuel Rétrograde comes with a 18k red gold case, measuring 42.5 mm in diameter, and two dial versions. The first is white grained, which uses expertise specific to the Parmigiani Fleurier manufacture to lend the material a striking brilliance.
It’s inevitable. If you love watches, you want to have watches. This much is clear. It’s this principle that drives a significant percentage of watch marketing. First you buy one watch, and then you get another — maybe you start hanging out with fellow watch lovers, and you hear that your buddy is thinking of selling one of his watches (one that you really like) in order to buy another, so you get that one too.
Omni-channel is a marketing buzzword, and it’s all about using several different approaches to attract customers – shops, the internet, events and advertising. These are the traditional channels through which watch brands endeavour to enter the cognitive space and, ideally, influence the decision-making centres of its clients and prospects.
At its best, modern mechanical horology is a balance of centuries-old skills with cutting-edge technology. Traditional mechanisms can be paired with exciting new materials and manufacturing techniques, allowing us to push the boundaries of what we previously thought was possible in watchmaking.
Sierre-Zinal, the unique Golden Trails World Circuit race in the heart of the Swiss Valais alpine region, brought over 5’000 participants from 51 countries. In the men’s category, the Spanish seven-time winner Kilian Jornet broke the record of the race, completing the course in a record time of 2 hours 25 minutes and 35.5 seconds.