Chanel - J12

In the year 2000, Chanel revolutionised the codes of traditional watchmaking with the J12, the first black ceramic round watch in history.

Inspired by the silhouettes of the America’s Cup sailing yachts, Jacques Helleu, Chanel’s artistic director for perfumes and beauty products as well as watchmaking and jewelry at the time, invented an unprecedented time-keeping device in which technique is exclusively at the service of a design that is elegant, noble.

Unforgettable.

J12 © Chanel

By transforming ceramic into a precious material, the J12 establishes new foundations for the luxury sports watch and becomes the first watchmaking icon of the 21st century. Beautifully illustrated, this book by Nicholas Foulkes looks back at the fabulous destiny of the J12 and celebrates twenty years of a watch that embodies the unique and avant-gardist vision of Chanel in the world of watchmaking.

J12

J12 © Chanel

Read the Original Story