What aspects of your partnership with Porsche do you think are most important for TAG Heuer?
First of all, this is an obvious partnership because the links between Porsche and TAG Heuer go back decades, driven by shared values such as sportiness and competition, design and quality, robustness and reliability, as well as the quest for performance.
Like everything fashion-related, elegance keeps changing as time, trends, codes and society move on. The inner strength of that particular style stems from its flexibility. It's meant to bend, shift and most of all to be taken hold of by trailblazers.
In 25 years, Chopard grew from being an early sprout of the watchmaking rebirth to a full-grown generalist with every single complication in its catalog. It's been a long winding road.
After #Chaseyourwatch and #Timecode, Maurice Lacroix has formed a new community, opening the #MLRC, the Maurice Lacroix Running Club. #MLRC brings together likeminded individuals within the Strava app, a digital experience connecting millions of runners and cyclists.
This serial innovator mindset results from visionary engineers and incredible watchmakers combining radical expertise. It is nourished by a daily obsession for designing and creating the future of Haute Horlogerie. Serving aesthetics through technical skills, reinventing tradition by unleashing creativity to push all boundaries, Roger Dubuis proudly introduces the latest interpretation of its iconic Knights of the Round Table collection, reserved for an exclusive tribe.
Jean-Christophe Babin's love affair with watchmaking began in October 2000, when he was recruited by LVMH to become chairman and CEO of TAG Heuer, recently acquired by the group. Charismatic, dynamic and versatile, Babin began work on several fronts at once to establish TAG Heuer as the fourth-largest luxury watch brand.
With the Pilot’s Watch Chronograph Edition “Tribute to 3705”, IWC Schaffhausen travels back in time to honour the legendary Ceramic Fliegerchronograph (ref. 3705) from 1994. After fading into obscurity for almost a quarter of a century, it became a cult classic.