When Chronométrie Ferdinand Berthoud introduced their first Chronometer in 2016, the brand had caused quite the stir. That year was not really one for top-of-the-line-brand introductions. But the project had been in the making for a good many years and was supported by a personal ambition from Karl-Friedrich Scheufele, founder and CEO of Chronométrie Ferdinand Berthoud as well as co-president of Chopard.
What first made you interested in the watchmaking business?
Adrian Buchmann (A.B.): Somehow, I’m like Obelix, I fell into it when I was a kid. I used to spend a lot of time in the watchmaking school in Le Locle as a kid because my parents were working there.
If you have even the slightest interest in fine watchmaking, the name of Abraham-Louis Breguet will not be unfamiliar to you. Abraham-Louis Breguet is widely considered the father of modern watchmaking, and many horological features that we take for granted today originate from this legendary innovator, a master of his craft.
Introduced earlier this year, Vacheron Constantin’s new Egérie collection is a complete revamp of the original models they presented back in 2003. They traded the original tonneau case with a round one for a more classic, less Art Deco appeal and put more emphasis on subtle details on the dial to anchor the Egérie’s relationship with haute couture and the finer things in life.
The unifying event will bring together a number of major brands as well as several independent watchmakers. The State of Geneva is giving its unconditional support to the initiative, in compliance with the strictest health&safety conditions as defined by the cantonal and federal authorities.
The GPHG Academy created at the start of 2020 and uniting 350 industry stakeholders has kicked off this 20th edition by proposing several hundred models for the competition.
The Academy's proposals are currently being submitted to the watch brands concerned, which can decide whether or not to confirm the participation of the proposed watches and also enter other watches of their choice in the competition.