“We are all about the logo and shape,” says Carlos Rosillo, CEO and one of the founding partners of the ampersand-logoed French watch brand Bell & Ross. Bruno Belamich, the creative part of the French duo as well as co-founder, nods and agrees with his lifelong friend and business partner.
Despite the rain falling in Geneva (Switzerland), a detour to the Czapek boutique in the company of its CEO, Xavier de Roquemaurel, brightened things up considerably. WorldTempus was given the opportunity to admire the latest creations from the Geneva brand, hot from the oven and fresh in the shop, having arrived that very morning.
In 1994, Aletta and Peter Stas were obsessed by one idea. In their view, there were only two kinds of watch on sale: superb but unaffordable timepieces and shoddily-made models. And so they dreamed of producing watches that were innovative, high-quality – and reasonably-priced.
Los Angeles, Singapore, Dubai, London, Paris, Geneva… all around the world, the response to The Millennium Watch Book has been unanimously enthusiastic. The book’s size and weight alone are impressive enough, but most of all it’s the wealth and diversity of content that has readers reaching for their keyboards.
It's the biggest, baddest and most drooled-after partnership with an automotive brand. Not just any brand. This is the world leader of sports cars we're talking about, a massive reference on highways, racetracks, rallyes, all championships included (except Formula 1).